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192.168.6.56/handle/123456789/5423| Title: | How Social Software Will Change the Future of Work |
| Authors: | Niall, Cook |
| Keywords: | Management – Communication systems – Social aspects |
| Issue Date: | 2008 |
| Publisher: | Gower |
| Description: | Social media is perhaps the antithesis of mainstream Internet activity, in the sense that it takes place at the edges of the World Wide Web. Its peripheral nature often means that it exists in isolation linked by many nodes and niches, and only those who follow the relevant threads and connections may find it. This is a hard concept for senior executives to get their heads around. They have been conditioned to invest in and respond to those things that reach the biggest audience, but the Internet makes no distinction between mainstream and peripheral activity – in many cases, it actually brings the two together. |
| URI: | http://10.6.20.12:80/handle/123456789/5423 |
| ISBN: | 9780566088001 |
| Appears in Collections: | Social Work |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 80.pdf.pdf | 3.15 MB | Adobe PDF | View/Open |
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