Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/50068
Title: "Understanding consumer decision making the means-end approach to marketing and advertising strategy"
Authors: Thomas, J.Reynolds
Keywords: advertising strategy
Issue Date: 2001
Publisher: Lawrence Erlbaum Associates, Inc
URI: http://10.6.20.12:80/handle/123456789/50068
ISBN: 0-8058-1730-1
Appears in Collections:Marketing & Management

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