Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/50068
Title: | "Understanding consumer decision making the means-end approach to marketing and advertising strategy" |
Authors: | Thomas, J.Reynolds |
Keywords: | advertising strategy |
Issue Date: | 2001 |
Publisher: | Lawrence Erlbaum Associates, Inc |
URI: | http://10.6.20.12:80/handle/123456789/50068 |
ISBN: | 0-8058-1730-1 |
Appears in Collections: | Marketing & Management |
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