Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/50068Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Thomas, J.Reynolds | - |
| dc.date.accessioned | 2019-03-04T09:01:54Z | - |
| dc.date.available | 2019-03-04T09:01:54Z | - |
| dc.date.issued | 2001 | - |
| dc.identifier.isbn | 0-8058-1730-1 | - |
| dc.identifier.uri | http://10.6.20.12:80/handle/123456789/50068 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Lawrence Erlbaum Associates, Inc | en_US |
| dc.subject | advertising strategy | en_US |
| dc.title | "Understanding consumer decision making the means-end approach to marketing and advertising strategy" | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Marketing & Management | |
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