Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/49992
Title: Learning from Winners How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success
Authors: Raymond, Pettit
Keywords: Market Research
Issue Date: 2008
Publisher: Taylor & Francis Group
URI: http://10.6.20.12:80/handle/123456789/49992
ISBN: 978-0-8058-5654-5
Appears in Collections:Marketing & Management

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