Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/49992Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Raymond, Pettit | - |
| dc.date.accessioned | 2019-03-04T08:17:25Z | - |
| dc.date.available | 2019-03-04T08:17:25Z | - |
| dc.date.issued | 2008 | - |
| dc.identifier.isbn | 978-0-8058-5654-5 | - |
| dc.identifier.uri | http://10.6.20.12:80/handle/123456789/49992 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Taylor & Francis Group | en_US |
| dc.subject | Market Research | en_US |
| dc.title | Learning from Winners How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Marketing & Management | |
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