Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/49932
Title: Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
Authors: Oliver, Busch
Keywords: Transformation
Issue Date: 2016
Publisher: Springer International Publishing Switzerland
URI: http://10.6.20.12:80/handle/123456789/49932
ISBN: 978-3-319-25021-2
Appears in Collections:Marketing & Management

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