Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/49932Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Oliver, Busch | - |
| dc.date.accessioned | 2019-03-04T07:55:47Z | - |
| dc.date.available | 2019-03-04T07:55:47Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.isbn | 978-3-319-25021-2 | - |
| dc.identifier.uri | http://10.6.20.12:80/handle/123456789/49932 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Springer International Publishing Switzerland | en_US |
| dc.subject | Transformation | en_US |
| dc.title | Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Time | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Marketing & Management | |
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