Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/49249
Title: | THE MEDIA HANDBOOK A COMPLETE GUIDE TO ADVERTISING MEDIA SELECTION, PLANNING, RESEARCH, AND BUYING |
Authors: | Helen, Katz |
Keywords: | PLANNING|RESEARCH |
Issue Date: | 2007 |
Publisher: | Lawrence Erlbaum Associates, Inc |
URI: | http://10.6.20.12:80/handle/123456789/49249 |
ISBN: | 0-8058-5717-6 |
Appears in Collections: | Marketing & Management |
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