Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/49249
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Helen, Katz | - |
dc.date.accessioned | 2019-02-28T10:40:01Z | - |
dc.date.available | 2019-02-28T10:40:01Z | - |
dc.date.issued | 2007 | - |
dc.identifier.isbn | 0-8058-5717-6 | - |
dc.identifier.uri | http://10.6.20.12:80/handle/123456789/49249 | - |
dc.language.iso | en | en_US |
dc.publisher | Lawrence Erlbaum Associates, Inc | en_US |
dc.subject | PLANNING|RESEARCH | en_US |
dc.title | THE MEDIA HANDBOOK A COMPLETE GUIDE TO ADVERTISING MEDIA SELECTION, PLANNING, RESEARCH, AND BUYING | en_US |
dc.type | Book | en_US |
Appears in Collections: | Marketing & Management |
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