Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/46864
Title: | Global Brand Strategy World-wise Marketing in the Age of Branding |
Authors: | Jan-Benedict, Steenkamp |
Keywords: | Marketing |Global Brand Strategy |
Issue Date: | 2017 |
Publisher: | Palgrave Macmillan |
URI: | http://10.6.20.12:80/handle/123456789/46864 |
ISBN: | 978-1-349-94993-9 |
Appears in Collections: | Marketing & Management |
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