Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/46864
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Jan-Benedict, Steenkamp | - |
dc.date.accessioned | 2019-02-22T09:49:26Z | - |
dc.date.available | 2019-02-22T09:49:26Z | - |
dc.date.issued | 2017 | - |
dc.identifier.isbn | 978-1-349-94993-9 | - |
dc.identifier.uri | http://10.6.20.12:80/handle/123456789/46864 | - |
dc.language.iso | en | en_US |
dc.publisher | Palgrave Macmillan | en_US |
dc.subject | Marketing |Global Brand Strategy | en_US |
dc.title | Global Brand Strategy World-wise Marketing in the Age of Branding | en_US |
dc.type | Book | en_US |
Appears in Collections: | Marketing & Management |
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