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192.168.6.56/handle/123456789/26369| Title: | The Language of Cosmetics Advertising |
| Authors: | Ringrow, Helen |
| Keywords: | Advertising |
| Issue Date: | 2016 |
| Publisher: | Palgrave Macmillan |
| Description: | This book explores how a certain kind of ‘femininity’ is constructed through the language of cosmetics advertising. The relationship between gender, the mass media, and identity is often complex. In much contemporary Western 1 media, there exists a strong connection between femininity and an attractive appearance, which can be found in both language and images depicting and/or targeting women. From Disney princesses to reality tele- vision makeover shows, female appearance from childhood through to adulthood tends to be foregrounded in a way that male appearance is not. |
| URI: | http://10.6.20.12:80/handle/123456789/26369 |
| ISBN: | 978-1-137-55798-8 |
| Appears in Collections: | Subject Wise Referennce |
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