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Issue Date	Title	Author(s)
2009	Strategic International ManagementText and Cases	Morschett, Dirk
2009	Statistical Noise Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research	Pirker, Clemens
2009	Sensory Marketing	Hultén, Bertil
2009	Ripple Effect How Empowered Involvement Drives Word of Mouth	Oetting, Martin
2009	Retail Supply ChainManagement	Agrawal, Narendra
2009	Place BrandingGlocal,Virtual and Physical Identities,Constructed, Imagined and Experienced	Govers, Robert
2009	Globalizing Ideal BeautyHow Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century	H. Sutton, Denise
2009	Excellence in SalesOptimising Customer and Sales Management	Zupancic, Dirk
2009	Ethics in the AlcoholIndustry	J. Robinson, Simon
2009	Consumer-DrivenDemand and OperationsManagement Models	Netessine, Serguei
2009	Building Routes to CustomersProven Strategies for Profi table Growth	Raulerson, Peter
2009	Building Brand Value The Playboy Wa	Gunelius, Susan
2009	Brand Storming Managing Brands in the Era ofComplexity	Fioroni, Michele; Titterton, Garry
2009	Brand Avatartranslating Virtual World Brandinginto Real World Success	DeMesa, Alycia
2009	Beyond HofstedeCulture Frameworks for Global Marketing and Management	Nakata, Cheryl
2008	Wonder WomanMarketing Secrets for theTrillion-Dollar Customer	Ellwood, Iain
2016	Empowering Brands with Customer Integration	Sesselmann, Jörg
2016	Managing the Asian Century	Mandal, Purnendu
2016	Digital Stractics	Outram, Chris
2015	Cultural Perspectives in a Global Marketplace	Sharma, Dheeraj