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Title: Estimation of Willingness-to-Pay: Theory, Measurement, Application
Authors: Christoph Breidert
Keywords: Accounting
Issue Date: 2006
Publisher: Springer Science+Business Media.
Description: The goal of this study was to estimate willingness-to-pay for mobile phones with a contract bundled together with suitable telephone accessories.
ISBN: 3-8350-0399-2
Appears in Collections:Accounting and Finance

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