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Title: Entering Emerging Markets: Motorola's Blueprint for Going Global
Authors: Guenter Schoenborn
Keywords: Markets
Issue Date: 2006
Publisher: Springer Berlin Heidelberg New York
Description: In this book, we outline Motorola's working model for emerging markets: a four step process that is bold enough to support an aggressive market penetration, but realistic enough for any business to follow.
ISBN: 3-540-31745-7
Appears in Collections:Accounting and Finance

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