Please use this identifier to cite or link to this item:
Title: Marketing Food BrandsPrivate Label versus Manufacturer Brands in the Consumer Goods Industry
Authors: Chimhundu, Ranga
Keywords: Marketing Food Brands
Issue Date: 2018
Publisher: Palgrave Macmillan
Description: This book has investigated the coexistence of private label (i.e. retailer own brands) and manufacturer brands in FMCG/supermarket product categories in an environment characterised by high retail consolidation and concentration, as well as direct competition between brands owned and managed by owners of the grocery retail shelves (private label) and those owned and managed by their suppliers (manufacturer brands).
ISBN: 978-3-319-75832-9
Appears in Collections:Public Administration & Development Management

Files in This Item:
File Description SizeFormat 
448.pdf2.75 MBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.