|Title:||Marketing Food BrandsPrivate Label versus Manufacturer Brands in the Consumer Goods Industry|
|Keywords:||Marketing Food Brands|
|Description:||This book has investigated the coexistence of private label (i.e. retailer own brands) and manufacturer brands in FMCG/supermarket product categories in an environment characterised by high retail consolidation and concentration, as well as direct competition between brands owned and managed by owners of the grocery retail shelves (private label) and those owned and managed by their suppliers (manufacturer brands).|
|Appears in Collections:||Public Administration & Development Management|
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