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Title: Agricul Tural Marketing and Consumer Behavior in A Changing World
Authors: Klaus G. Grunert1, Hanne Harmsen Hanne Hartvig Larsen Elin S0rensen 1 and S0ren Bisp
Berend Wierenga Aad van Tilburg Klaus Grunert Jan-Benedict E.M. Steenkamp Michel Wedel
Keywords: Agricultural
Issue Date: 1997
Publisher: Springer
Description: This book offers a contemporary perspective on marketing and consumer behaviour with respect to agricultural and food products. The work is a collection of contributions from authors, active in different fields, institutions and countries. This variety of contributors not only makes it possible to have real experts on the different subjects, but it also presents an interesting diversity as to the content of the book. The reader will observe, however, that there is sufficient commonality in the different contributions to ensure the necessary coherence betweent the fifteen chapters. This common factor is, among other things, due to the following three features.
ISBN: 978-1-4615-6273-3
Appears in Collections:Food Security Studies

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