|Title:||The Language of Cosmetics Advertising|
|Description:||This book explores how a certain kind of ‘femininity’ is constructed through the language of cosmetics advertising. The relationship between gender, the mass media, and identity is often complex. In much contemporary Western 1 media, there exists a strong connection between femininity and an attractive appearance, which can be found in both language and images depicting and/or targeting women. From Disney princesses to reality tele- vision makeover shows, female appearance from childhood through to adulthood tends to be foregrounded in a way that male appearance is not.|
|Appears in Collections:||Subject Wise Referennce|
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