Please use this identifier to cite or link to this item: http://ndl.ethernet.edu.et/handle/123456789/26369
Title: The Language of Cosmetics Advertising
Authors: Ringrow, Helen
Keywords: Advertising
Issue Date: 2016
Publisher: Palgrave Macmillan
Description: This book explores how a certain kind of ‘femininity’ is constructed through the language of cosmetics advertising. The relationship between gender, the mass media, and identity is often complex. In much contemporary Western 1 media, there exists a strong connection between femininity and an attractive appearance, which can be found in both language and images depicting and/or targeting women. From Disney princesses to reality tele- vision makeover shows, female appearance from childhood through to adulthood tends to be foregrounded in a way that male appearance is not.
URI: http://10.6.20.12:80/handle/123456789/26369
ISBN: 978-1-137-55798-8
Appears in Collections:Subject Wise Referennce

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