Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/88515| Title: | Entertainment Science |
| Authors: | Thorsten, Hennig-Thurau Mark B. Houston |
| Issue Date: | 2019 |
| Description: | Data Analytics and Practical Theory for Movies, Games, Books, and Music Entertainment Science offers a systematic investigation of the knowledge that has been accumulated by scholars in various fields such as marketing and economics regarding the factors that make entertainment products successful—or let them flop. This knowledge has gone unnoticed by many who manage entertainment products and determine the industry’s course. But the knowledge has also suffered from a lack of integration, with most studies being relatively isolated scholarly endeavors of particular aspects of the entertainment business. |
| URI: | http://196.189.45.87:8080/handle/123456789/88515 |
| ISBN: | 978-3-319-89290-0 |
| Appears in Collections: | Handbooks |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2019_Book_EntertainmentScience.pdf | 12.6 MB | Adobe PDF | View/Open |
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