Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/73544
Title: Strategic MarketingMarket-Oriented Corporate and Business Unit Planning
Authors: Tomczak, Torsten
Keywords: Strategic Marketing
Issue Date: 2018
Publisher: Springer Science+Business Media, LLC
URI: http://10.6.20.12:80/handle/123456789/73544
ISBN: 978-3-658-18417-9
Appears in Collections:Marketing & Management

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