Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/72146
Title: | Adoption of InnovationBalancing Internal and External Stakeholders in the Marketing of Innovation |
Authors: | Brem, Alexander |
Keywords: | Marketing |
Issue Date: | 2014 |
Publisher: | Springer Science+Business Media, LLC |
URI: | http://10.6.20.12:80/handle/123456789/72146 |
ISBN: | 978-3-319-14523-5 |
Appears in Collections: | Marketing & Management |
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