Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/72146
Title: Adoption of InnovationBalancing Internal and External Stakeholders in the Marketing of Innovation
Authors: Brem, Alexander
Keywords: Marketing
Issue Date: 2014
Publisher: Springer Science+Business Media, LLC
URI: http://10.6.20.12:80/handle/123456789/72146
ISBN: 978-3-319-14523-5
Appears in Collections:Marketing & Management

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