Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/71163
Title: | Retail Internationalization in Emerging CountriesThe Positioning of Global Retail Brands in China |
Authors: | Pennemann, Karin |
Keywords: | The Positioning of Global Retail Brands in China |
Issue Date: | 2013 |
Publisher: | Springer-Verlag Berlin Heidelberg |
URI: | http://10.6.20.12:80/handle/123456789/71163 |
ISBN: | 978-3-8349-4492-4 |
Appears in Collections: | Marketing & Management |
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