Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/71087
Title: Managing Social Media and ConsumerismThe Grapevine Effect in Competitive Markets
Authors: Fae, Jane
Keywords: Consumerism
Issue Date:  240
Publisher: Palgrave Macmillan
URI: http://10.6.20.12:80/handle/123456789/71087
ISBN: 978-1-137-28191-3
Appears in Collections:Marketing & Management

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