Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/70964
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dc.contributor.authorKlapdor, Sebastian-
dc.date.accessioned2019-06-05T06:09:27Z-
dc.date.available2019-06-05T06:09:27Z-
dc.date.issued2013-
dc.identifier.isbn978-3-658-01732-3-
dc.identifier.urihttp://10.6.20.12:80/handle/123456789/70964-
dc.language.isoenen_US
dc.publisherSpringer-Verlag Berlin Heidelbergen_US
dc.subjectMarketing Campaignsen_US
dc.titleEffectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertisingen_US
dc.typeBooken_US
Appears in Collections:Marketing & Management

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