Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/70117
Title: | Boundary-Spanning Marketing OrganizationA Theory and Insights from 31 Organization Theories |
Authors: | M. Hult, G. Tomas |
Keywords: | Marketing Organization |
Issue Date: | 2011 |
Publisher: | Springer Science+Business Media, LLC |
URI: | http://10.6.20.12:80/handle/123456789/70117 |
ISBN: | 978-1-4614-3819-9 |
Appears in Collections: | Marketing & Management |
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