Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/70111
Title: User Generated Branding Integrating User Generated Content into Brand Management
Authors: Arnhold, Ulrike
Keywords: Brand Management
Issue Date: 2010
URI: http://10.6.20.12:80/handle/123456789/70111
ISBN: 978-3-8349-2324-0
Appears in Collections:Marketing & Management

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