Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/70107
Title: The Seven Principles of WOMand Buzz MarketingCrossing the Tipping Point
Authors: Mourdoukoutas, Panos
Keywords: Buzz Marketing
Issue Date: 2009
Publisher: Springer Science+Business Media, LLC
URI: http://10.6.20.12:80/handle/123456789/70107
ISBN: 978-3-642-02109-1
Appears in Collections:Marketing & Management

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