Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/67576Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chimhundu, Ranga | - |
| dc.date.accessioned | 2019-05-10T09:31:54Z | - |
| dc.date.accessioned | 2020-05-06T19:51:05Z | - |
| dc.date.accessioned | 2020-05-10T17:52:55Z | - |
| dc.date.available | 2019-05-10T09:31:54Z | - |
| dc.date.available | 2020-05-06T19:51:05Z | - |
| dc.date.available | 2020-05-10T17:52:55Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.isbn | 978-3-319-75832-9 | - |
| dc.identifier.uri | http://196.189.45.87:8080/handle/123456789/67576 | - |
| dc.description | This book has investigated the coexistence of private label (i.e. retailer own brands) and manufacturer brands in FMCG/supermarket product categories in an environment characterised by high retail consolidation and concentration, as well as direct competition between brands owned and managed by owners of the grocery retail shelves (private label) and those owned and managed by their suppliers (manufacturer brands). | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Palgrave Macmillan | en_US |
| dc.subject | Marketing Food Brands | en_US |
| dc.title | Marketing Food BrandsPrivate Label versus Manufacturer Brands in the Consumer Goods Industry | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Public Administration & Development Management | |
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