Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/50059
Title: | Advertising, Promotion, and Other Aspects of Integrated Marketing Communications |
Authors: | Terence, A. Shimp |
Keywords: | Marketing Communications |
Issue Date: | 2007 |
Publisher: | Thomson South-Western |
URI: | http://10.6.20.12:80/handle/123456789/50059 |
ISBN: | 0-324-32143-0 |
Appears in Collections: | Marketing & Management |
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