Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/49559
Title: "THE PSYCHOLOGY OF ENTERTAINMENT MEDIA Blurring the Lines Between Entertainment and Persuasion"
Authors: L., J. Shrum
Keywords: ENTERTAINMENT
Issue Date: 2004
Publisher: Lawrence Erlbaum Associates, Inc
URI: http://10.6.20.12:80/handle/123456789/49559
ISBN: 0-8058-4641-7
Appears in Collections:Marketing & Management

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