Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/49535
Title: LIFE AFTER THE 30-SECOND SPOT Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising
Authors: JOSEPH, JAFFE
Keywords: Traditional Advertising
Issue Date: 2005
Publisher: John Wiley & Sons, Inc
URI: http://10.6.20.12:80/handle/123456789/49535
ISBN: 0-471-71837-8
Appears in Collections:Marketing & Management

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