Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/49532
Title: What’s in a name? advertising and the concept of brands
Authors: John, Philip Jones
Keywords: Brand
Issue Date: 2003
Publisher: M. E. Sharpe, Inc
URI: http://10.6.20.12:80/handle/123456789/49532
ISBN: 0-7656-0973-8
Appears in Collections:Marketing & Management

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