Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/49248
Title: | Marketing Scales Handbook A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research |
Authors: | Gordon, C. Bruner |
Keywords: | Consumer Behavior |
Issue Date: | 2009 |
Publisher: | GCBII Productions, LLC |
URI: | http://10.6.20.12:80/handle/123456789/49248 |
ISBN: | 978-0-615-27327-3 |
Appears in Collections: | Marketing & Management |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.