Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/49248
Title: Marketing Scales Handbook A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research
Authors: Gordon, C. Bruner
Keywords: Consumer Behavior
Issue Date: 2009
Publisher: GCBII Productions, LLC
URI: http://10.6.20.12:80/handle/123456789/49248
ISBN: 978-0-615-27327-3
Appears in Collections:Marketing & Management

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