Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/49240
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dc.contributor.authorGerhard, Gerhard Aust-
dc.date.accessioned2019-02-28T09:30:11Z-
dc.date.available2019-02-28T09:30:11Z-
dc.date.issued2015-
dc.identifier.isbn978-3-319-11625-9-
dc.identifier.urihttp://10.6.20.12:80/handle/123456789/49240-
dc.language.isoenen_US
dc.publisherSpringer International Publishing Switzerlanden_US
dc.subjectManagement|Advertisingen_US
dc.title"Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis"en_US
dc.typeBooken_US
Appears in Collections:Marketing & Management

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