Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/48930| Title: | Dictionary of Media and CommunicationStudies |
| Authors: | Watson, James |
| Keywords: | Communication |
| Issue Date: | 2012 |
| Description: | If there is one word which defi nes the evolution of media since the 7th edition of this Dictionary of Media and Communication Studies in 2006 it is participation: the audience is king; and this has largely come about as a result of the opportunities for feedback and interactivity made possible by new and improved technology. Once upon a time there were TV sets. |
| URI: | http://10.6.20.12:80/handle/123456789/48930 |
| ISBN: | 978-1-84966-528-5 |
| Appears in Collections: | Education Planning & Management(EDPM) |
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