Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/47337
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Timo, Dietrich | - |
dc.date.accessioned | 2019-02-25T09:49:46Z | - |
dc.date.available | 2019-02-25T09:49:46Z | - |
dc.date.issued | 2017 | - |
dc.identifier.isbn | 978-981-10-1833-6 | - |
dc.identifier.uri | http://10.6.20.12:80/handle/123456789/47337 | - |
dc.language.iso | en | en_US |
dc.publisher | Springer Science+Business Media Singapore | en_US |
dc.subject | Segmentation |Social Marketing | en_US |
dc.title | "Segmentation in Social Marketing Process, Methods and Application" | en_US |
dc.type | Book | en_US |
Appears in Collections: | Marketing & Management |
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