Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/47330
Title: | Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions |
Authors: | Elvira, Ismagilova |
Keywords: | Electronic Word|Marketing |
Issue Date: | 2017 |
Publisher: | Springer Nature |
URI: | http://10.6.20.12:80/handle/123456789/47330 |
ISBN: | 978-3-319-52458-0 |
Appears in Collections: | Marketing & Management |
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