Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/46818
Title: | "Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources" |
Authors: | Bettina, Hüttenrauch |
Keywords: | Database Marketing |
Issue Date: | 2016 |
Publisher: | Springer Fachmedien Wiesbaden |
URI: | http://10.6.20.12:80/handle/123456789/46818 |
ISBN: | 978-3-658-14576-7 |
Appears in Collections: | Marketing & Management |
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