Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/42023
Title: Advertising, Promotion,and Other Aspects of Integrated Marketing Communications
Authors: Shimp, Terence A.
Keywords: Marketing
Issue Date: 2007
Publisher: Thomson
URI: http://10.6.20.12:80/handle/123456789/42023
ISBN: 0-324-32143-0
Appears in Collections:Business Administration and Information System

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