Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/39517| Title: | Global Brand Strategy World-wise Marketing in the Age of Branding |
| Authors: | Jan-Benedict, Steenkamp |
| Keywords: | Global Brand Strategy |
| Issue Date: | 2017 |
| Publisher: | Springer International Publishing AG |
| URI: | http://10.6.20.12:80/handle/123456789/39517 |
| ISBN: | 978-1-349-94993-9 |
| Appears in Collections: | Marketing & Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 44 2017.pdf | 9.56 MB | Adobe PDF | View/Open |
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