Expert Product Management: Advanced Techniques, Tips & Strategies For
Product Management & Product Marketing

Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/32173

Full metadata record

DC Field	Value	Language
dc.contributor.author	Lawley, Brian	-
dc.date.accessioned	2018-12-28T06:13:27Z	-
dc.date.accessioned	2020-05-06T19:51:26Z	-
dc.date.accessioned	2020-05-10T17:51:59Z	-
dc.date.available	2018-12-28T06:13:27Z	-
dc.date.available	2020-05-06T19:51:26Z	-
dc.date.available	2020-05-10T17:51:59Z	-
dc.date.issued	2007	-
dc.identifier.isbn	1-60005-079-4	-
dc.identifier.uri	http://196.189.45.87:8080/handle/123456789/32173	-
dc.description	This book is designed to go one step beyond the other books and training available today. Its focus is to cover four of the most critical elements in ensuring product success, and to convey practical strategies, insights, tips and techniques that I have learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of my career. This includes best practices learned from Apple, Symantec, Adobe and dozens of startup and mid-sized firms that my company, the 280Group, has helped with Product Management and Product Marketing consulting projects.	en_US
dc.language.iso	en	en_US
dc.publisher	280 Group LLC and Brian Lawley	en_US
dc.subject	Advanced Techniques	en_US
dc.title	Expert Product Management: Advanced Techniques, Tips & Strategies For Product Management & Product Marketing	en_US
dc.type	Book	en_US
Appears in Collections:	Public Administration & Development Management

Files in This Item:

File	Description	Size	Format
223.Brian Lawley.pdf		1.63 MB	Adobe PDF	View/Open