Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/31071
Title: The Innovation Handbook: How to develop, manage and protect your most profitable ideas
Authors: Adam Jolly
Keywords: Innovative Handbook Management
Issue Date: 2008
Publisher: Kogan Page Limited
Description: This book is designed as a practical guide to the effective management of ideas and knowledge for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it discusses how best to identify winners throughout the innovation chain.
URI: http://196.189.45.87:8080/handle/123456789/31071
ISBN: 978-0749453183
Appears in Collections:Public Administration & Development Management

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