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192.168.6.56/handle/123456789/31067| Title: | The Handbook of European Intellectual Property Management: Developing, managing and protecting your company’s intellectual property |
| Authors: | ADAM JOLLY, JEREMY PHILPOTT |
| Keywords: | developing, managing and protecting |
| Issue Date: | 2009 |
| Publisher: | Kogan Page Limited |
| Description: | We are in the grip of the global economic turmoil which struck in 2008, and whose effects will be with us for some time to come. Markets are shrinking, confidence is failing and credit is harder to find. Costs need to be cut if businesses are to stay afloat, and they should be looking to their intangible assets – their intellectual property (IP) – to see what can be pruned and what can be better exploited. |
| URI: | http://196.189.45.87:8080/handle/123456789/31067 |
| ISBN: | 978 0 7494 5591 0 |
| Appears in Collections: | Public Administration & Development Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 169.Adam Jolly.pdf | 12.61 MB | Adobe PDF | View/Open |
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