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192.168.6.56/handle/123456789/22890| Title: | Corporate Communications |
| Authors: | Joep, Cornelissen |
| Keywords: | Corporate Communications |
| Issue Date: | 2004 |
| Publisher: | Sage |
| Description: | This book is about corporate communications.Its chief purpose is to provide a comprehensive and up-to-date treatment of the subject of corporate communications – the criticality of the function, strategies and activities involved, and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds,combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communications decisions.Illustrative examples and case studies are based on companies in the US,UK,continental Europe and elsewhere. |
| URI: | http://10.6.20.12:80/handle/123456789/22890 |
| ISBN: | 0 7619 4436 2 |
| Appears in Collections: | Gender |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 158.pdf.pdf | 1.26 MB | Adobe PDF | View/Open |
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