Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/20016
Title: Gendering Drugs Feminist Studies of Pharmaceuticals
Authors: Johnson, Ericka
Keywords: Gendering Drugs
Issue Date: 2017
Publisher: Palgrave Macmillan
Description: The title of this volume, Gendering Drugs, is a double entendre. It speaks to the idea that pharmaceuticals can be gendered—perceived as being masculine or feminine, for men or women—by the bodies and symptoms they are supposed to treat, by market forces and marketing campaigns, and by user demographics. Just think of the infamous little blue pill, Viagra, and the attempts to sell a pink version of the same blockbuster drug (Cacchioni 2015). The other meaning in the title suggests the ways that pharmaceuticals create gendered subjectivities for us, the users. Pharmaceuticals can articulate gendered values, norms, behaviors and expectations that we as users (or misusers, or resisters) must respond to in some way. Drugs can be gendered and they can engender us.
URI: http://10.6.20.12:80/handle/123456789/20016
ISBN: 978-3-319-51487-1
Appears in Collections:Gender

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